1. Make a great comic.
2. Make it very popular.
I get his point but I think the language is a little squishy. I would change the formula for success to:
- Make a comic that connects with an audience.
- Find that audience.
- Find a better way to make money creating comics (really, there are only so many t-shirts, magnets and coffee mugs a human needs)
My main headache right now is finding the time to work on Java Town, my own web comic, but my other area of concern is finding an audience that is most likely to appreciate what I'm doing. This is not to say my comic is perfect and all I need is to find "the right sort of people" to read it but it's clear to me that I'm not a conventional web comic type and my way of creating comics is a poor fit for what appear to be the majority's preferences. So, finding my audience is an ongoing issue (a bigger problem now than when I did conventional printed comics). Of course I'll report on my efforts as they develop.